BORK LUXURY GENERAL TRADING L.L.C. has its registered offices at Dubai, the Dubai Mall, land area Burj Khalifa, plot No. 156-0, Land DM no 345-897, Makani No. 26889 87732, unit No. SF 012. In this Privacy Policy, we use the term BORK (and “we”, “us” and “our”) to refer to the legal entity at the registered address above, our affiliates and our boutiques.

Please take a moment to read the following Privacy Policy (hereinafter – the Policy) that explains how we collect, use, disclose and transfer the personal information that you provide to us on our websites, mobile applications and other digital platforms (together referred to as the “Platforms”), when you visit a BORK boutique, contact us by telephone, when you interact with us over social media platforms or when you use mobile applications, provided by us (hereinafter referred to as the “App”) to control and administer devices purchased from us, that are connected to your App user account (hereinafter referred to as the “Device”). It also explains how we collect information through the use of cookies and related technologies when you use our Platforms.

This Policy is aimed at protection of your rights and freedoms and make your experience with us positive and smooth.

From time to time we may update this Policy. When we do, we will publish the changes on the Platform. We may also send you notifications about changes, but you remain solely liable for checking the updates, as they are legally binding on you. Any new version of these Privacy Policy will take effect and will govern the use of the Platform and your relationship with us immediately from the date of publication. By continuing to use the Platform, you acknowledge that you have read this Policy and agree to comply with the terms and any updates and amendments. If you do not agree with the terms, you must stop using the Platform.

You hereby give consent to us to collect, store, use and share any of the Personal Data and other information in accordance with this Policy.

“Personal Data” is any data relating to an identified natural person, or one who can be identified directly or indirectly by way of linking data, using identifiers such as name, voice, picture, identification number, online identifier, geographic location, or one or more special features that express the physical, psychological, economic, cultural or social identity of such person.

You may withdraw your consent at any time by contacting us.

As per law we consider you – “Data Subject” - being of 18 years of age and shall have the civil capacity for action under the laws of the jurisdiction in which you reside, or using our Platform under the supervision of a parent or guardian.

We ensure you that we are only processing the personal data which we truly need and nothing more. The content and volume of personal data processed by BORK corresponds to the purposes of personal data processing stated in this Policy and is not redundant in relation to them.

Our conditions for processing personal data:

• your consent to the processing of his personal data, including expressed by marking the granting of permission to process your personal data on the website www.bork.ae or in the BORK mobile application or BORK Boutique, or the indication (selection) by the personal data subject of certain information (code) after receiving a SMS message, a message to the email address mail.
• the processing of personal data is necessary for the execution of an agreement to which you are a party or beneficiary or guarantor, as well as for the conclusion of an agreement on your initiative or an agreement under which the you will be the beneficiary or guarantor.
• the processing of personal data is necessary to achieve the goals provided for by law, to carry out and fulfill the functions, powers and duties assigned to the operator by the legislation of the United Arab Emirates.

How we use the information collected from you and the purpose of the Personal Data collected from you:

1. account Creation and Management: When you create an account with us, we collect personal information such as your name, email address, and password to facilitate your account creation and manage your account preferences. This enables us to provide you with personalized services, order tracking, and a seamless shopping experience.
2. order Processing and Fulfillment: We collect and process personal data necessary to process and fulfill your orders, including shipping address, billing information, and contact details. This allows us to deliver your purchased products, communicate order updates, and handle returns or exchanges efficiently.
3. customer Support: Your personal data may be processed to provide customer support services, including responding to inquiries, resolving issues, and addressing feedback or complaints submitted through our website, app, or other communication channels.
4. marketing and Promotions: With your consent, we may use your personal information to send you marketing communications, such as newsletters, promotional offers, and product recommendations. These communications may be tailored to your preferences based on your purchase history and browsing behavior.
5. improving Our Services: We analyze anonymized or aggregated data to understand trends, preferences, and user behavior, which helps us improve our products, services, and user experience. This may involve the use of data analytics services (i.e., Google Analytics, Yandex.Metrica, Any Query, Maestra, Diginetica) and technologies to optimize our website, app performance, and marketing strategies.
6. legal Compliance: We may process personal data to comply with legal obligations, such as tax requirements, fraud prevention, and regulatory requirements imposed by authorities.
7. security and Fraud Prevention: Your personal information may be processed to maintain the security of our website, app, and systems, including monitoring for fraudulent activities, unauthorized access, and protecting against security threats.
8. account and Data Management: We may process personal data to manage user accounts, authenticate users, and enforce our terms of service and policies.
9. research and Development: We may use anonymized or aggregated data for research and development purposes, such as product innovation, market analysis, and business strategy planning.
10. other purposes provided for by the current legislation of the UAE.

By using our Platform or engaging with our services, you consent to the collection and processing of your personal data for the purposes outlined above. We take appropriate measures to safeguard your data and adhere to data protection laws and regulations to ensure your privacy rights are protected.

How we process your personal data:

Action (operation) or a set of actions collection, recording, systematization, accumulation, storage, clarification (updating, modification), extraction, use, transfer (provision, access, including cross-border transfer, if the need for it arose in the course of fulfilling obligations), blocking, deletion, partial destruction, destruction Personal data. You hereby agree and acknowledge that we may appoint any person (“Data Processor”) to process the Personal data on our behalf as per the applicable laws.

Who do we share your information with?

We may share information we have collected about you in certain situations. Where express consent is provided by you for such disclosure, your information may be disclosed to the following:

1. any of our affiliate, subsidiary or partner.
2. data Processor.
3. agents, contractors, service providers, and other third parties who support us and are contractually bound to keep the information confidential and only use it for the purposes it is provided to them.
4. with other third parties with which we collaborate for marketing and promotional campaigns, contests and offers.
5. to a buyer or a successor in the event of a merger, financing, acquisition, restructuring, reorganization, dissolution, bankruptcy, or sale/ transfer of all or part of our assets, where the Personal Data will be one of the transferred assets.
6. with advertisers and investors for the purpose of conducting general business analysis. We may also share your information with such third parties for marketing purposes, as permitted by law.
7. to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.
8. where such disclosure is required and/or permitted by the applicable laws, regulations and orders.

We take appropriate measures to ensure that any third parties with whom we share your information are committed to protecting your privacy and comply with applicable data protection laws and regulations.

Storing Your Personal Data

To preserve the integrity of our databases on behalf of all users, for analytics and statistics purposes and to ensure compliance with applicable laws and regulations, we retain your personal information submitted by you for a reasonable length of time unless otherwise prescribed by applicable law.

Transfer of Personal Data

You agree that we have the right to transfer the Personal Data described in this Policy to and from, and process and store it in, the United Arab Emirates and (where applicable or required) with the processors in other countries, some of which may be less protective privacy laws that those where you reside. Where this is the case, we will take appropriate security measures to protect your Personal Data in accordance with this policy.

Cookie Policy

When visiting the site www.bork.ae by any person, BORK has the right to automatically collect non-personal data (for example, the type of Internet browser and operating system used, the domain name of the site from which the site was accessed, the number of visits, the average time spent on the site, the pages visited). BORK has the right to use this information and transfer it to affiliated companies of the BORK Group around the world in order to analyze site traffic and improve its performance or content.

When visiting the site www.bork.ae BORK has the right to save some data on the user's personal computer in the form of cookies in order to automatically recognize the user's computer when he visits this site the next time. Cookies can help BORK in many cases: for example, they allow you to customize the site according to your preferences or save password in order to login automatically. If you do not want your computer to be automatically recognized, please, configure your Internet browser so that it deletes all cookies from the computer's hard drive, blocks all cookies, or displays a warning before saving cookies.

By using our Platforms, you hereby confirm that you are above the age of 18 or have a parental/ guardian guidance; and acknowledge that you have read and understand this Cookie Policy and consent to us placing these cookies on your device and accessing them when you visit our Platforms in the future. You further agree to our use of cookies as described in this Cookie Policy and hereby consent to the storage of the cookies in your device for their intended purpose as defined herein. In the event you no longer wish to have the cookies stored in your device, you agree, acknowledge and confirm that it shall be your sole obligation and responsibility to undertake the necessary actions for the removal thereof and hereby unequivocally and irrevocably discharge us from any such responsibility and/or obligation in this regard.

How we transfer your personal data:

We have implemented standard contractual clauses to ensure adequate safeguards are in place to protect your information where it is transferred to our affiliated companies and boutiques in territories outside the United Arab Emirates. While sharing your personal data with a third-party service provider outside of the United Arab Emirates, we contractually oblige the third-party service provider to implement adequate safeguards to protect your information

As a result of using telecommunications services to access the website, communication data (for example, IP address) or usage data (for example, information about the beginning, end or duration of each communication session, as well as information about telecommunications services that you have accessed) are technically generated and may be associated with personal data.

Third party tracking technologies are not controlled by us, even if they are associated with our Platforms or our ads. Statements regarding our practices do not apply to the methods for collecting information used by these third parties and others or the use of the information that such third parties collect. The relevant third party’s terms of service, privacy policy, permissions, notices and choices should be reviewed regarding their collection, storage and sharing practices. We make no representations regarding the policies or practices of third-party advertisers or advertising networks or exchanges or related third parties.

You have choices in respect of the delivery of ads. You can opt-out of receiving certain types of behavioral ads by visiting the third-party websites described in the section headed “How to control or delete cookies”. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options.

How do we protect your personal data?

Given the advent of the digital world, coupled with globalization, personal, confidential, business related and other type of information is susceptible to various illegal affairs and activities. We aim to abide by the following generally-accepted privacy principles which are implemented in relation to the Personal Data and other related data submitted and/or collected on our Platforms:

1. limited data collection (excluding last names when unnecessary).
2. restricted access internally and externally.
3. proper handling, treatment and security of such information/ data.
4. encryption of sensitive data.
5. strict implementation of a secure medium to protect such information/ data.
6. overseeing the implementation of the confidentiality and privacy measures in relation to such information/ data.
7. secure data storage with encryption and access controls.
8. conduct relevant research and studies relevant to the privacy policy standards and update this Policy to ensure its compliance with the latest policy standards

We further implement various appropriate electronic and managerial safeguards to prevent unauthorized access to your Personal Data. These safeguards are based on the generally accepted industry standards.

While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

We shall not be responsible and/or liable for any disclosure of information due to unauthorized third-party access, or other reasons beyond our control. It is important that you do not share your account details, such as your username, password and security information, with any one, as it would be assumed that the individual logging with your account details has the proper authorization to do so.

What to do if you want us to correct, stop using or delete your personal data

At BORK, we are committed to protecting your privacy and ensuring the accuracy of your personal information. If you believe that any of your personal data held by us is inaccurate, incomplete, or no longer necessary for the purposes for which it was collected, you have the right to request correction, cessation of use, or deletion of your personal data. Here's what you can do:

1. review Your Information: Take the time to review the personal data we hold about you, including your account details, order history, and any other information you have provided to us.
2. contact Us: If you identify any inaccuracies or wish to request correction, cessation, or deletion of your personal data, please contact our customer support team. You can reach us via email or by sending a written notice to the following address: BORK LUXURY GENERAL TRADING L.L.C., Dubai, the Dubai Mall, land area Burj Khalifa, plot No. 156-0, Land DM no 345-897, Makani No. 26889 87732, unit No. SF 012.
3. specify Your Request: Clearly state the nature of your request, whether it's correcting inaccuracies, stopping the use of certain data, or deleting specific information. Provide sufficient details to help us identify the data in question and process your request promptly.
4. verification: For security purposes, we may need to verify your identity before processing your request. Be prepared to provide information to confirm your identity, such as your name, email address, account details, or order information.
5. processing Your Request: Upon receiving your request, we will promptly review and assess it in accordance with applicable UAE data protection laws and regulations. We will take appropriate action to correct inaccuracies, cease using the data for specified purposes, or delete the data as requested, unless there are legal or legitimate reasons for us to retain it.
6. confirmation: Once your request has been processed, we will notify you of the actions taken and any further steps required, if applicable. We will strive to fulfill your request in a timely manner, typically within 10 business days, unless there are exceptional circumstances.
7. appeals and Complaints: If you are not satisfied with our response or believe that we have not adequately addressed your concerns, you have the right to lodge a complaint with the UAE Data Office.

If you have any questions or comments regarding this Policy, you can contact us by email: info@bork.ae.