Personal Data Processing Policy
BORK LUXURY GENERAL TRADING L.L.C. has its registered offices at Dubai, the Dubai Mall, land area Burj Khalifa, plot No. 156-0, Land DM no 345-897, Makani No. 26889 87732, unit No. SF 012. In this Privacy Policy, we use the term BORK (and "we", "us" and "our") to refer to the legal entity at the registered address above, our affiliates and our boutiques.
Please take a moment to read the following Privacy Policy (hereinafter – the Policy) that explains how we collect, use, disclose and transfer the personal information that you provide to us on our websites, mobile applications and other digital platforms (together referred to as the "Platforms"), when you visit a BORK boutique, contact the us by telephone, when you interact with us over social media platforms or when you use mobile applications, provided by us (hereinafter referred to as the "App") to control and administer devices purchased from us, that are connected to your App user account (hereinafter referred to as the "Device"). It also explains how we collect information through the use of cookies and related technologies when you use our Platforms.
This Policy is aimed at protection of your rights and freedoms and make your experience with us positive and smooth.
From time to time we may update this Policy. When we do, we will publish the changes on the Platform. We may also send you notifications about changes, but you rest solely liable for checking the updates. Any new version of these Privacy Policy will take effect and will govern the use of the Platform and your relationship with us immediately from the date of publication. By continuing to use the Platform, you agree to comply with the terms of these updates and amendments. If you do not agree to the new terms, you must stop using the Platform.
You may withdraw your consent at any time by contacting us.
As per law we consider you – "Data Subject" - being of legal age and shall have the civil capacity for action under the laws of the jurisdiction in which you reside, or using our Platform under the supervision of a parent or guardian.
- full name, year, month, date of birth, address, delivery addresses, mobile phone number and e-mail address, as well as other information that taken in totality allows to determine and identify the identity Data Subject;
- data that is automatically transmitted to us per the software installed on your Device when you use Platform, including IP address, cookie information, information about the browser you use (or other program you use to accesses the Platform), access time and the address of the requested page;
- when you purchase products online or by phone, we collect information such as your purchase details and relevant payment information. In addition, we will also collect personal information from you when you correspond with us (for example, if you contact us with a query about one of our products or services), when you provide your details when you visit BORK boutique or contact the BORK by telephone. Please note that phone calls will on occasion be recorded for security, training and development purposes.
We ensure you that we are only processing the personal data which we truly need and nothing more. The content and volume of personal data processed by BORK corresponds to the purposes of personal data processing stated in this Policy and is not redundant in relation to them.
Our conditions for processing personal data:
- your consent to the processing of his personal data, including expressed by marking the granting of permission to process your personal data on the website www.bork.ae or in the BORK mobile application or BORK boutique, or the indication (selection) by the personal data subject of certain information (code) after receiving a SMS message, a message to the email address mail;
- the processing of personal data is necessary for the execution of an agreement to which you are a party or beneficiary or guarantor, as well as for the conclusion of an agreement on your initiative or an agreement under which the you will be the beneficiary or guarantor;
- the processing of personal data is necessary to achieve the goals provided for by law, to carry out and fulfill the functions, powers and duties assigned to the operator by the legislation of the United Arab Emirates.
How we use the information collected from you:
- identification on the Platform;
- providing to the Platform users and BORK customers effective customer support;
- providing online offers for sale on Platform and selling goods;
- conclusion and execution of an agreement to which you is a party or beneficiary or guarantor, as well as for concluding an agreement on yours initiative or an agreement under which you will be the beneficiary or guarantor;
- informing about new products, special promotions, offers and services of BORK and third parties at the discretion of BORK, including by making direct contacts with you using various means of communication;
- organizing and conducting BORK events and surveys, marketing, statistical and other research;
- analyzing the quality of goods and services provided by BORK and improving the quality of customer service;
- analysis of preferences and monitoring of consumer behavior of Platform users using third-party analytics services, such as: Google Analytics https://analytics.google.com, Yandex.Metrica https://metrika.yandex.ru, AnyQuery https://anyquery.diginetica.com;
- in response to user requests within the feedback forms;
- detection of violations in work and for security purposes;
- self advertising of BORK, its affiliates and third parties, as well as market research and measurement of audience coverage in accordance with the legally permitted amount of data for which users have given permission;
- ensuring the security and protection of the rights of BORK and its affiliates.
When you are using our Platform BORK does not collect or request personal data, except in cases when the personal data subject purposefully provides personal data (for example, during registration, subscription, conclusion of a contract or survey), or has given BORK his consent to the collection of personal data (electronically or in any other form), as well as in other cases provided for by the current legislation of the UAE.
How we process your personal data:
Action (operation) or a set of actions collection, recording, systematization, accumulation, storage, clarification (updating, modification), extraction, use, transfer (provision, access, including cross-border transfer, if the need for it arose in the course of fulfilling obligations), blocking, deletion, partial destruction, destruction Personal data.
Cookie Policy
When visiting the site www.bork.ae by any person, BORK has the right to automatically (i.e. not during registration) collect non-personal data (for example, the type of Internet browser and operating system used, the domain name of the site from which the site was accessed, the number of visits, the average time spent on the site, the pages visited). BORK has the right to use this information and transfer it to affiliated companies of the BORK Group around the world in order to analyze site traffic and improve its performance or content.
When visiting the site www.bork.ae BORK has the right to save some data on the user's personal computer in the form of cookies in order to automatically recognize the user's computer when he visits this site the next time. Cookies can help BORK in many cases: for example, they allow you to customize the site according to your preferences or save password in order to login automatically. If you do not want your computer to be automatically recognized, please, configure your Internet browser so that it deletes all cookies from the computer's hard drive, blocks all cookies, or displays a warning before saving cookies.
How we transfer your personal data:
We have implemented standard contractual clauses to ensure adequate safeguards are in place to protect your information where it is transferred to our affiliated companies and boutiques in territories outside the United Arab Emirates. While sharing your personal data with a third-party service provider outside of the United Arab Emirates, we contractually oblige the third-party service provider to implement adequate safeguards to protect your information.
BORK collects, uses or provides your personal data provided online exclusively for the purposes specified in this Policy, except in the following cases of disclosure:
- the use of personal data for any additional purposes directly related to the original purpose of collecting personal data;
- it is necessary for the preparation, coordination and fulfillment of the agreement with you;
- it is necessary in accordance with the legislation or at the request of a competent state or judicial authority;
- necessary to establish or confirm a legitimate claim or legal defense;
- necessary to prevent fraud or other illegal activities, such as deliberate attacks on BORK information systems.
As a result of using telecommunications services to access the website, communication data (for example, IP address) or usage data (for example, information about the beginning, end or duration of each communication session, as well as information about telecommunications services that you have accessed) are technically generated and may be associated with personal data.
Third party tracking technologies are not controlled by us, even if they are associated with our Platforms or our ads. Statements regarding our practices do not apply to the methods for collecting information used by these third parties and others or the use of the information that such third parties collect. The relevant third party’s terms of service, privacy policy, permissions, notices and choices should be reviewed regarding their collection, storage and sharing practices. We make no representations regarding the policies or practices of third-party advertisers or advertising networks or exchanges or related third parties.
You have choices in respect of the delivery of ads. You can opt-out of receiving certain types of behavioral ads by visiting the third-party websites described in the section headed "How to control or delete cookies". We are not responsible for effectiveness of or compliance with any third parties’ opt-out options.
If you have any questions or comments regarding this Policy, you can contact us by email: info@bork.com.